Joseph's Thoong is a 
Brand & Digital Designer 
Based in Victoria, BC.

TLDR
•  Designer at Becoming Design Office
•  BDes from Vancouver Island University
•  6+ Years working in Graphic Design
•  "Good designer" - Mom

About

My name is Joe Thoong and I'm a Designer based in Victoria, BC. I grew up in Chinese takeout restaurants and ever since my time working as a fourteen-year-old waiter I've been learning and developing my beliefs on design. A product needs to be edible (functional). Having all of your ingredients prepared first, mise en place,(strategy & research) is required for creativity. And above all else, if you have a racist customer, kick them out.

Experience

Becoming Design Office

Intern → Freelancer → Junior Designer

2019–Present

Common Foundry

Freelance Graphic Designer

2020 – 2022

Navigator Student Press

Graphic Designer → Art Director 

2019–2020

Q: Why the Apostrophe

A: I was born at St Joseph's Hospital in Courtenay, Canada. My parents named me after the hospital, but they spoke little to no English. When they wrote down my name, they didn't realize that the hospital's name had an apostrophe S.

Joseph is one of the most common names one could have. But with that said, branding as defined by Old English is to mark ownership (through branding/burning). In a way, the apostrophe S has given character and ownership to my name. I'm passionate about how design can tell stories and make the mundane extraordinary. Much like my name has come to symbolize.

Recognition

RGD So(cial) Good Award

Designer-Driven Catagory, Mentell Campaign

2020

RGD Student Awards

Award for Brand Design, Honourable Mention

2020

GDC Vancouver Island

Hemlock Scholarship

2019

RGD Student Awards

Award for Editoral Design

2019

Worldskills, Kazan 2019

5th Place, Medalion of Excellence 

2019

Reach out. Let's Grab a cup of Joe!

hello@joethoong.com

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