Down Easy

Designing the Beer You Drink in The Sun on a Saturday Afternoon

Hoyne approached Becoming to re-design their pale ale subbrand, The Down Easy. A beer that you drink casually in the sun on a Saturday afternoon. To emulate this, I painted a Canadiana scene to create a look that was light and breezy. 

Type
Art Direction
Package Design
Illustration

Agency
Becoming Design Office

Team
Creative Director:
Ross Chandler

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Let's Grab a (Virtual) Coffee. Or Beer. It's 2021, I get it.

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